"Our messaging isn't landing."
I sharpen your positioning and messaging to win more deals and stand out in crowded markets.
Brand leader · Builder · Writer
I make enterprise marketing work for humans.
Brand marketing leader at global tech companies. Hands-on builder.
Currently shipping Globetrot Me Wallpower this site (Astro)
- $50M+
- annual pipeline driven Board International
- 2×
- organic traffic growth MicroStrategy
- 20+
- years across B2B tech public & private
Over 20 years, I've driven measurable business results at public and private tech companies — leading enterprise-scale website redesigns and migrations, partnering with CEOs on conference-defining keynotes, developing messaging playbooks that make sales teams jump for joy, and crafting communications strategies for M&A and crisis moments.
I'm a data-driven builder, combining AI, automation, and analytics to find and seize growth opportunities. I push organizations to tell their stories in plain, clear, direct language — the kind human beings respond to.
If your organization is finding it hard to get its message straight, get its brand out there, engage the right audiences, and exceed its growth targets, let's talk.
Strategist and builder.
Brand & Story
The strategist who shows up to the offsite. Sharp positioning, executive narrative, messaging that sales actually uses.
- Brand Strategy
- Messaging & Positioning
- Brand Storytelling
- Content Strategy
- Executive & Crisis Comms
- Keynote & Presentation Design
- Video Marketing Strategy
- B2B Marketing Leadership
Build & Operate
The operator who ships. Hands on the keyboard, on the analytics dashboard, and on the prototype that proves the idea.
- Web & Digital Marketing
- AI Prototyping & Automation
- Marketing Operations
- Team Leadership
- Front-end Tinkering
- Analytics & Experimentation
What's keeping you up at night?
"Our website isn't generating pipeline."
I turn your site into a pipeline engine — not a digital brochure collecting dust.
"We're not telling our story well enough."
I create content and video programs that build trust with buyers and accelerate revenue.
"We're moving too slowly."
I bring AI and automation into your marketing so you can scale smarter and get to market first.
I also ship code.
Side projects keep me hands-on. They're how I prototype, learn, and stay sharp on the tools the team I lead is actually using. Open source. Built in public. Real users. github.com/nickpoltbuilds ↗
Globetrot Me
Every run, ride, and hike — on a spinning globe.
An interactive 3D globe that visualizes your entire Strava activity history — runs, rides, hikes, swims — as routes you can spin. Pace/date/distance color modes, a country heatmap, and real-time webhook sync when new activities are logged.
Wallpower
A family dashboard for the wall. No API keys, no fuss.
A zero-config family dashboard that runs full-screen on a wall-mounted tablet. Weather, school lunch menus, a Google Calendar feed, and rotating dad jokes — no API keys, no backend, no database. Drop it on an old iPad and forget about it.
Work History
DC Tech & Venture Coalition
Interim Chief Marketing Officer · Part-time
Leading marketing for the DC Tech and Venture Coalition on a major DC-focused launch, including positioning, messaging, website, and PR work — making the case for Washington DC as a global tech hub where innovation and influence come together.
Board International
Global Head of Brand, Web, and Content
Led brand transformation for a global enterprise software company, driving $50M+ in annual pipeline. Built the first brand messaging playbook, migrated multi-language website, and led a complete visual identity overhaul.
8x8
Sr. Director, Marketing and Chief Editor
Established brand voice and content strategy for SaaS cloud communications platform. Led roll-out of new brand videos and thought leadership campaign. Partnered with executive team to craft brand narrative and keynote presentations.
MicroStrategy
Senior Director / Director / Manager, Marketing Communications & Web
Progressed from Web Editor to Senior Director, Marketing Communications at public business intelligence software company. Built and led a 12-person global team spanning web, content, video, and social media. Re-architected website and doubled organic traffic through content campaigns and optimization.
Center for Policy Alternatives
Wrote, edited, and published policy briefs distributed to state legislators nationwide. Modernized digital infrastructure for public policy nonprofit in Washington DC, redesigned the website, launched a blog that increased traffic fivefold. Grew the legislator network by 50% while cutting technology costs by 40%.
How I recharge.
- 🧩 Spend Sunday AM with the NYT crossword
- ☕ Dial in the perfect espresso
- 🤖 Build fun projects with AI
- 🏔️ Hike, bike, and backpack
- 🏃 Run, run, run!
- 🎹 Play piano
